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2024 World Darts Championship: Paddy Power’s ‘Big 180’ Campaign Scores for Prostate Cancer UK

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The darting world is gearing up for a heartwarming twist at the 2024 World Darts Championship, courtesy of Paddy Power. In a surprising move, the Irish bookmakers have abandoned the idea of turning the treble 20 bed green, opting instead to donate £1,000 to Prostate Cancer UK for every 180 hit during the tournament. Let’s delve into the details of this ‘Big 180’ campaign and its potential impact on both the darts community and the fight against prostate cancer.